BETA PRICE: $47 (GOES TO $97 WHEN THE BETA CLOSES) · SET YOUR 2027 PRICES BEFORE JANUARY
FOR SMALL BUSINESS OWNERS WHO ARE BUSY, BUT NOT SEEING THE MONEY
You're getting customers. You're doing the work. But is what you're charging actually paying you?
In about 90 minutes, work out one clear price that covers your costs, pays you for your time and leaves real profit. No guessing. No maths degree.
Instant access · Works for services and products
YOUR PRICING FOR PROFIT CALCULATOR
YOUR TARGET PRICE
$1,910
per client · was $1,200
Your pay
$1,309
Costs and monthly bills
$187
Card fees
$29
Profit
$385
Extra per year
$42,600
Example numbers. Yours will be your own.
Does this sound like you?
- You're booked out, but your bank account doesn't show it.
- You picked your price by looking at what everyone else charges.
- You haven't raised your price in over a year. Maybe longer.
- You give “just a little extra” time for free. Every week.
- You feel sick at the thought of telling a customer your price is going up.
- You can't add card fees any more, and you're not sure what to do about it.
If you nodded at even one of these, keep reading. This was made for you.
It's not your fault. Nobody showed you how.
Most small business owners pick a price by copying someone else. Or choosing a number that feels safe. Then they never touch it again.
Meanwhile, everything costs more. Software. Insurance. Rent. Your time.
73%
of small business owners say their costs rose faster than their prices.
Clarify Capital survey of 710 owners, July 2026
1 Oct
2026: Australian businesses can no longer add a surcharge for card payments. That fee now comes out of your price.
Reserve Bank of Australia reforms
So the gap comes out of your pocket. Quietly. Every single sale.
I don't believe you need more confidence to charge properly. I believe you need to know your number.
INTRODUCING
Pricing for Profit
A short, simple online course that takes you from “I think I'm undercharging” to a price you can stand behind. In four steps.
1
Find your hidden costs
Count all the time and money behind one sale. Most people find hours they never charged for.
2
Find your safe price
Work out the lowest price you can charge and still pay your bills and yourself.
3
Build in profit
Add real profit and card fees, and watch your target price appear.
4
Check and decide
Test it against your market, pick your move, and get the words to tell your customers.
What you'll walk away with
Not just notes. Real things you'll use in your business the same day.
★ Your target price
One clear number for your product or service, built from your own numbers.
★ The Pricing for Profit Calculator
Use it again every time you add a new product or service. Works for both.
★ Exactly what to say to customers
Copy-and-paste emails and posts, so a price rise feels calm, not scary.
★ Your one-page Pricing Decision
Your new price, start date and plan, written down so you stick to it.
★ What your new price is worth in a year
See the real dollar difference. It's often more than people expect.
Inside the course
6 short modules. About 90 minutes in total. Every lesson ends with one small task, so you're making progress the whole way.
START
Start Here
Set up your tools and do a 2-minute check of what you really earn per hour.
MODULE 1
Find the Hidden Costs
Uncover the time and bills you've been paying for yourself.
MODULE 2
Your Sustainable Price
Decide what to pay yourself and find your lowest safe price.
MODULE 3
Build In Profit
Paying yourself vs profit, card fees, GST, and your target price.
MODULE 4
Check and Decide
Check your price three ways, choose your move, and tell your customers.
MODULE 5
The Finish Line
See what your new price is worth, and how to keep it right every year.
This is for you if
- You already have customers or clients
- You sell a service, a product, or both
- You're busy, but the money doesn't match the effort
- You want a clear number, not more theory
- You're adding something new and want to price it right from day one
This isn't for you if
- You haven't started your business yet
- You want someone to tell you what others charge so you can copy it
- You're not willing to look at your own numbers for 90 minutes
MEET YOUR GUIDE
Hi, I'm Michelle.
I spent 25 years in procurement and global finance. My job was looking at costs for big companies. Every line. Every hidden fee.
Then I left corporate and started my own business. And guess what? I still undercharged. Because pricing your own work feels different.
So I built the simple system I wish I'd had. The same thinking big companies use, made easy enough for anyone.
YOUR NEXT MOVE
Get Pricing for Profit today
- 6 short modules, about 90 minutes in total
- The Pricing for Profit Calculator, for services and products
- Copy-and-paste messages to tell your customers
- Your one-page Pricing Decision
- A quick win at the end of every lesson
- Yours to come back to every time you add something new
Normally $97 · Beta price
AUD$47
One payment. Instant access. Prices in AUD.
If your new price adds just $20 a sale, this pays for itself after 3 sales.
The “do the work” guarantee
Work through the lessons and use the calculator. If you don't come away with a clear price you feel good about, email me within 14 days and I'll refund you. Simple.
Questions
Yes. The calculator does every sum for you. You just type in your numbers, one small step at a time.
About 90 minutes in total. Most people finish in one afternoon with their bank statement open.
Yes. The calculator has a product mode for things like candles, skincare, art and baked goods, and it checks wholesale pricing too.
Module 4 shows you three choices, not just “raise your price”. You might change what's included or how you deliver it instead.
Module 4 gives you the exact words to use, and a simple way to start with new customers first.
It's yours to keep. Come back any time you add a new product or service.
You can keep guessing.
Or you can know.
90 minutes from now, you could have a price that actually pays you. Set it before the new year, and start 2027 earning what your work is worth.
P.S. The $47 beta price is only while the beta is open. After that, it goes to $97. Same course. Same calculator. Just more money.