BUSINESS COACH · CREATOR OF PRICING FOR PROFIT
Hi, I'm Michelle.
I spent 25 years looking at the numbers for big companies. Now I help small business owners make their numbers work for them.
For 25 years I worked in corporate procurement and global finance. My job was simple to explain and hard to do. Look at what things really cost. Every line. Every hidden fee. Then make sure the business got a fair deal.
I was good at it. I could spot a cost nobody else had counted from a mile away.
Then I made the same mistake you might be making
I left corporate to build my own coaching business full time. And guess what? I undercharged.
Me. The procurement person. I forgot to count my own time. I guessed. I picked a number that felt safe.
That's when I realised something. Pricing your own work feels completely different to pricing someone else's.
I don't believe you need more confidence to charge correctly.
I believe you need to know your number.
So I built the simple system I wish I'd had. The same thinking big companies use, made easy enough for anyone. That system became Pricing for Profit.
What I do now
I coach women who are ready to step out of corporate and into their own business, helping small business owners build businesses that actually pay them.
No jargon. No maths degree. Just clear steps, real numbers and a plan you can stick to.
Elevate. Know your worth and charge for it.
Collaborate. You don't have to work it out alone.
Celebrate. Every win counts. Even the small ones.
YOUR NEXT MOVE
Find a price that actually pays you
Start with Pricing for Profit. In about 90 minutes, you'll have one clear price that covers your costs, pays you for your time and leaves real profit.
P.S. Pricing for Profit is AUD$47 while the beta is open. After that it goes to $97.